The Step-by-Step Roadmap for Therapists to Future-Proof Their Practices With a Profitable and Ethical Online Program — Without the Guesswork
You’re not imagining it — the system is too rigid, too regulated, and too damn outdated.
The Incubator shows you how to do meaningful work and make a sustainable income, without burning out or selling out.
The Incubator has supported
hundreds of therapists
to
safeguard their future incomes and create additional income streams with online programs.
even those who...
Have done other courses
(and it haven’t worked)
"I had done multiple online program courses before, but none of them showed me how to do it legally and ethically as a psychologist—until The Incubator."
- Carly
Have zero clue about tech
“The Incubator taught me to embrace the tech aspects of running an online program. The coaching support and tech resources helped me conquer the overwhelm and move forward with confidence.”
- Dermot
Have already “tried and failed” to create and sell an online program
“I created an online program by myself, a few years ago. It was amazing, but it didn’t sell at all.
After that, I nearly didn’t attempt creating and selling an online program again — until I found The Incubator.
The Incubator gave me a step-by-step path to follow to get my online program created and sold, and it gave me all the pieces that we therapists don’t have.”
- Sam
Are worried no-one will buy their online program
“I already have 3 people ready to do my first program” (shared at the final 2024 Incubator call!)
- Cheryl
Feel overwhelmed
“The Incubator gave me structure and clear direction for my online program. It outlined the steps I needed to take and provided support to ensure I took them.
For the first time, I felt confident that the time and energy I was investing were actually leading me somewhere. It was such a relief to be able to trust the process.”
- Lauren
The Incubator isn’t for anyone and everyone. It’s for therapists and regulated health professionals who’ve had enough of the system’s red tape and are ready to build something that actually works.
It’s by therapists, for therapists.
Because you get to choose what your career looks and feels like now — not the board, not the system.
With LIFETIME ACCESS
to The Incubator modules, you’ll have:
A clear, profitable niche that positions you as the go-to expert in your field
A program idea that’s actually needed (and that people will pay you for)
Your first students locked in — no big following or dancing on Instagram required
A marketing and sales plan you can rinse and repeat, without sounding like a robot, or feeling pushy
Legal and ethical foundations that keep you safe, confident, and clear on what’s allowed
Your lessons mapped out, so you have a curriculum that’s just as transformational as 1:1 support
Your tech set up without tears or tantrums
A values-aligned community that get it (and just might become your first students!)
I made $86,000 in one year!
“Before The Incubator, I was working 4 days a week as a Clinical Physiotherapist and felt trapped.
Since finishing The Incubator just over 12 months ago, I have made $86,000 from just 3 program launches, allowing me to cut back my clinical days and spend more quality time with my family.”
- Dr. Vicky Stewart
Here’s why online programs are one of the
smartest moves a therapist can make right now:
Regulated to the point of absurdity.
Therapists get policed for posting anxiety tips during Mental Health Week. Meanwhile, unqualified influencers are out there dishing out advice unchecked. It’s exhausting, and it’s burning good practitioners out.
Demand is skyrocketing.
The online course market is projected to hit $1 trillion by 2032. People want flexible support they can access anytime. You already have the skills. Now’s the time to meet that need.
You don’t need another qualification.
You already know how to educate, guide, and support. What you need is a way to package it that is ethical, safe, and sustainable.
More income. Less burnout.
Earn more, see fewer clients, and finally get back your time, energy, and headspace.
Teach once, support many.
Instead of saying the same things in every 1:1 session, say it once — and let your program do the work.
This isn’t just about scaling your income with an online program— it’s about future-proofing your career and creating a lasting impact.
Dr. Michelle Davey
clinical psychologist
“Before The Incubator I was working myself into the ground. Since then I’ve closed my 1:1 practice and now get to focus on what I’ve really wanted to do for the longest time - running an online program for patients who have had a diagnosis of cancer.”
Lauren Darley-Bentley
certified clinical Advanced EFT Practitioner and coach
"The Incubator has made me feel more professional and strategic. I now have a solid roadmap to get me where I want to go, and I know the steps I need to take.”
Dr. Nicole Sokol
clinical psychologist
“My first webinar had over 800 registrations… and my first online program sold out!”
Kerry Evetts
Occupational Therapist, International Speaker
“My first launch after The Incubator was five-figures. Fast forward 3 years and I’ve now made over $450,000 from my online programs!”
To sum it up...
Here’s what you get when you join The Incubator:
A Program Creation, Marketing and (Non-Sleazy!) Sales Roadmap Designed for Therapists
A step-by-step process designed for regulated professionals so you can build a program you’re proud of (and stay legally safe doing it).
The AHPRA Compliance & Safety Toolkit
Our compliance toolkit (with legal templates and our Protect Your AHPRA Registration masterclass) helps you stay ethical, clear, and protected. No grey zones, no panic.
Live Weekly Q&A Calls
Get 8 weeks of group coaching and real-time support to troubleshoot, refine, and confidently build your online program — with expert eyes on your work every step of the way.
Templates for Everything (Seriously)
Sales pages, email sequences, disclaimers, intake forms — we’ve written templates for the time-sucking stuff, so you can focus on changing lives!
Tech Help That Makes Sense
Video walkthroughs and “How To” tech sessions to show you how to put your online program online. No jargon, no overwhelm, just done.
In case we haven't met,
I'm Dr. Hayley Kelly
Clinical Psychologist with 10+ years experience, and a PhD and Masters
Multi-award-winning ICF-accredited Coach
Host of the #1-rated Apple podcast, Therapists Rising
Sought-after keynote speaker
While I once had a successful career, on paper, as a Clinical Psychologist, it was far from sustainable…
My income had hit a financial ceiling, my mental health had hit rock bottom, and I felt like a cog in an antiquated system that was in desperate need of an overhaul (hey there 👋 long waitlists, short-term band-aid solutions, and OTT regulations!) Then I stumbled upon the game-changing world of online programs.
In case we haven't met,
I'm Dr. Hayley Kelly
Clinical Psychologist with 10+ years experience, and a PhD and Masters
Multi-award-winning ICF-accredited Coach
Host of the #1-rated Apple podcast, Therapists Rising
Sought-after keynote speaker
While I once had a successful career, on paper, as a Clinical Psychologist, it was far from sustainable…
My income had hit a financial ceiling, my mental health had hit rock bottom, and I felt like a cog in an antiquated system that was in desperate need of an overhaul (hey there 👋 long waitlists, short-term band-aid solutions, and OTT regulations!) Then I stumbled upon the game-changing world of online programs.
Fast forward to today, and creating online programs has allowed me to:
Reach and support over 10,000 therapists (not to mention everyone they’ve gone on to help!)
Make over a million dollars
Take a 6-month international working holiday with my family
Retire my husband from the 9-5 job he hated
Design a work-life I absolutely love
Begin changing the mental health system from the inside out.
Now, I’m here to hand you the exact step-by-step blueprint that I’ve spent years nailing — so you can future-proof your practice, and create a sustainable and profitable online program quickly and ethically.
You were trained for a system that no longer exists — and it’s showing.
The red tape. The burnout.
The constant fear of saying or doing the “wrong” thing.
But the truth is...
You DON'T have to wait for the system to change before you do (you’ll be waiting forever if you do!)
The Incubator helps future-thinking therapists like you build sustainable, values-led programs that protect your nervous system and your livelihood.
The next round opens soon.
Add your name to the waitlist and let’s build something that supports the kind of work and life you actually want.
Because the future of mental health needs leaders — not just survivors.